The dubious side of the matter is that cybercriminals can deploy what’s called malvertising campaigns that heavily rely on push notifications from Google Chrome. Fraudulent request to show notifications in Chrome However, malicious actors are increasingly exploiting this mechanism to serve unwanted ads. At this point, it’s worth emphasizing that this interaction is benign and officially supported by Chrome. The user, in their turn, chooses whether or not to opt in by clicking on the Allow or Block button on this dialog. When visited, a website displays a popup request to show notifications. This permission is granted in a fairly straightforward way.

In other words, people often allow their favorite Internet services to let them know whenever some breaking news or a potentially worthwhile update is out. Furthermore, lots of regular users don’t mind receiving such popup messages that help them stay on top of what’s new in their areas of interest.

Ideally, web push notifications generated by Google Chrome are an amazingly effective marketing instrument that allows businesses to extend their reach and engage customers.